Sponsorships & Partnerships
I fostered existing partnerships with sports teams including the Calgary Stampeders, Calgary Flames and Calgary Hitmen by planning and participating with events such as "Puppy Stress Relief” days for players and staff members, Calgary Flames themed adoption campaigns, Puppy Races with the Calgary Stampeders and puppy fun on the ice with the Calgary Hitmen, which helped create a multitude of marketing content which resulted in growth on the CAHS social media channels, as well as wide range exposure and awareness on local media, Sportsnet and TSN.
Media Coverage:
https://www.nhl.com/news/flames-stress-relief-with-adoptable-puppies-313779126 https://www.sportsnet.ca/hockey/nhl/flames-embrace-moment-levity-prior-pivotal-battle-alberta-rematch/
https://www.facebook.com/watch/?v=690516581926658 (Calgary Stampeders Family Day 2021)
Calgary Flames mascot Harvey the Hound, enjoys puppy cuddles during a cheque presentation event.
Calgary Stampeders "Family Day" Puppy Races with CAHS puppies, sponsored by Healthy Paws Forward Veterinary Hospital.
Behind the scenes footage from the Calgary Stampeders "Family Day" Puppy Races with CAHS puppies, sponsored by Healthy Paws Forward Veterinary Hospital.
Tait Communications & Consulting Workers' Safety and Compensation Commission "Worth It" Campaign
I collaborated with a dynamic team of creatives to launch the "Worth It" campaign for the Workers' Safety and Compensation Commission (WSCC) of the Northwest Territories in 2016.
This initiative, centred around workplace safety, employed various guerrilla marketing strategies. These included placing chalk stencils featuring the campaign logo "Worth It" in downtown areas of Yellowknife and Iqaluit, as well as distributing cryptic posters in public spaces leading up to launch day, generating intrigue and sparking conversation about what is "Worth It"?
On the launch day, we organized a public community event with WSCC staff members in the downtown core of Yellowknife. An artist created an interactive scene prompting the public to identify unsafe aspects within the imagery. WSCC members encouraged people to write down what was "Worth It" to them and pose with their message in front of a backdrop where photos were captured for promotion on social media. WSCC promotional items were distributed and a time-lapse video of the event was produced, contributing to the campaign's coverage on local and social media. Notably, the Worth It campaign remains in use by WSCC.
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