In the marketing and communications field, media relations are crucial for building brand awareness, credibility, and reputation. Positive media coverage increases visibility, enhances trust, and drives traffic to the brand's platforms. Managing relationships with the media helps control the narrative during crises and supports marketing goals by amplifying key messages. Building and nurturing these relationships is a vital part of effective media relations that can help in shaping public perception and achieving marketing objectives of any organization.
Cultivating these relations with local media played a crucial role in both my positions with the Cochrane & Area Humane Society and the Cochrane Society for Housing Options. I take pride in my ability to establish, foster, and sustain these valuable relationships. Please explore the following samples.
TELEVISION
Live interview with Global Calgary - Saturday January 15, 2021
Live interview with Global Calgary - Sunday September 12, 2021
RADIO INTERVIEWS
Publications
Please see some of the articles I have authored or provided quotes:
Non-profit focuses on offsetting rental costs for those in need of affordable rent
How Enrichment Helps Animals (AirdrieLife Magazine Pg 40 & 41)
Humane society in Cochrane focused on fostering as COVID-19 challenges operations
Cochrane and Area Humane Society programming goes on as fundraising gala put on hold
Comments