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VISUAL IDENTITY

Updated: May 1

City of Yellowknife | Our Trailblazers - Visual Identity Guideline

Visual identity is a collection of visual elements that serve to represent and differentiate a brand. More specifically, it refers to any visible components such as a logo or specific colours that help customers identify a brand. 

The City of Yellowknife, Northwest Territories requested a branding guideline that included logo, fonts, colour palette and other assets that may be used to help future designers develop the look of their Trailblazers ads, ensuring a consistent aesthetic and creating brand awareness for the Trailblazers identity.











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